President & CEO
Syeed "Sid" Mansur is responsible for Sentrana's overall corporate strategy and high level vision. He is one of the primary architects of Sentrana's analytic kernel and optimization strategy, and personally oversees project efforts for key accounts to ensure provision of the highest level of quality in delivering services and solutions.
Sid contributes a deep understanding of complex business optimization challenges to help Sentrana's clients identify, define and implement solutions customized to the specific needs and preferences of their customers. In this capacity he helps clients better understand not only the immediate tactical benefits of scientific marketing but also the implications for longer term sustainable performance advantage.
Sid brings over 15 years of experience in engineering and business and is a founding member of Sentrana. Previously he was founder and Vice President of Solutions at Netutilize Corporation and before that was a lead engineer and business unit corporate strategist for Lockheed Martin. In that role, he formulated advanced algorithms and architectures to address mission-critical optimization and quantitative analysis problems.