Precise answers to the right problem

"An appropriate answer to the right problem is worth a good deal more than an exact answer to an approximate problem." 

          - John Wilder Tukey


At Sentrana we’re Tukey School (not Fisher School) when it comes to statistics and mathematical models. We like to focus on the ‘right problem’. Starting with the ‘right problem’ means focusing on the outcome or precise action for our enterprise clients.


We believe the best ideas in the world aren’t actually locked inside people’s heads. We exist to solve that challenge.


We’re passionate about what we do. We started the business in 2004. Since then, we’ve created a lot of math and algorithms. We’ve crunched hundreds of billions of numbers. Our number whisperers have the ability to see ‘inside the data’ – no Hollywood effects here – to solve for the ‘right problem’.


Headquartered in Washington, DC, Sentrana helps business leaders holistically coordinate their marketing, pricing, product mix and sales activities to drive demand for their products and services.

Over 10,000 Sales & Marketing professionals have used Sentrana’s Precision Sales & Marketing Cloud to drive sustainable growth & profitability for their enterprises.

Sentrana clients have generated over $200 million per annum in revenue growth using Sentrana’s Precision Sales & Marketing Cloud.

In a control group, those who used Sentrana’s Precision Sales & Marketing Cloud generated 18% more gross profit margin than those who did not.