Upstream Marketing Decisions with Downstream Demand Insights

June 30, 2014

Section: 

Authors -
Syeed Mansur

Foodservice manufacturers contend every day with a large number of continually changing factors that influence demand for eating away from home. The impact of these factors tends to be highly localized – the things that influence demand in a particular geographic territory or for a specific customer type are likely to have a different impact elsewhere. Marketing managers at foodservice manufacturers need to align their marketing budgets and priorities with these demand factors - however they face some significant challenges.

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