White papers

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Revenue optimization is a facet of scientific micro-market management, through which companies can sustain economic value through opportunities present at the granular level of customer-facing transactions. Revenue optimization is a means for companies with thousands upon thousands of price permutations to establish a rational framework for mastering their demand environments at that granular level of each discrete transaction. These tools help decision-makers to undertake all key activities that extend across the full lifecycle of the pricing process.

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Foodservice manufacturers face challenges due to disparate data sources, which results in the lack of a complete picture of operator information. This paper demonstrates how foodservice manufacturers can benefit through increased visibility into their overall demand picture, up-to-date view of the market, and analytics to make that information actionable.

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Private equity portfolios swelled with new companies during the boom years of 2003-2007, and now these portfolios face the most challenging climate our economy has experienced in decades. To survive a bleak period that could potentially last for some years to come, managers at private equity firms will need every possible tool at their disposal to sustain and improve profitability, unlocking cash flows even from assets whose potential they had never considered. 

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This paper approaches the scientific micromarketing opportunity through initially posing the following questions that in all likelihood would present themselves to the C-level executive suite of a company considering the benefits, costs and other considerations involved in joining the scientific marketing revolution: 

  1. How can a DMRO strategy make me much better than I am today?

  2. What is the essence of the science that powers DMRO solutions, and how do I apply the science in a practical way best suited to the particular contours of my own organization? 

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