F’REAL CHOOSES SENTRANA TO IDENTIFY AND GUIDE SALESFORCE TO HIGHEST REVENUE OPPORTUNITIES
Washington, DC; February 3, 2015 – Sentrana has been selected by F’Real to provide sales and marketing targeting solutions that help F’Real identify and capture the highest locations for revenue growth.
Sentrana was selected based on their ability to identify F’Real’s target consumer. Prior to working with Sentrana, F’real had struggled to identify why sales were skyrocketing in the north central US while their products were largely ignored in hotter climates. F’Real was on the brink of repositioning their entire sales team into regions which had historically been successful.
After Sentrana completed their initial analysis, F’Real realized it was purely accidental that they had discovered their best customers in the North Central US. By focusing on the North Central, F’Real was ignoring the same customers in other parts of the country. F’Real used Sentrana’s further analysis to increase the total addressable market for their products by 10x.
F’Real President, Dinsh Gusdar, says “using Sentrana, we’ve been able to do something that we never imagined possible. We can pinpoint precisely how many of our milkshakes and smoothies will want in any miniscule corner of the U.S. This profoundly changes our sales and marketing actions and puts us in whole new ball game. “
Sentrana has identified almost 200 attributes that pinpoint F’Real’s target consumers and their specific locations. Sentrana then takes their target sales information and serves account specific recommendations to F’Real’s sales team using SalesForce. F’real’s sales team then logs into SalesForce each day and are provided a list of accounts that represent F’Real’s highest revenue opportunity along with the highest commission incentive for sales.
F’Real is a fast-growing company that designs, sells, and markets authentic blended milkshakes, smoothies and frozen cappuccino beverages -- all of which are made from real ingredients. F’Real is a wholly owned subsidiary of Rich Products Corporation.
Headquartered in Washington, DC, Sentrana helps business leaders holistically coordinate their marketing, pricing, product mix and sales activities to drive demand for their products and services with the data and capabilities they already possess. The Sentrana Precision Sales & Marketing Cloud allows sales and marketing teams to easily execute precise actions at an individual customer and product level to drive growth and profitability. By providing precise actions at the most granular level, we enable our clients to customize their product and service offerings to the unique preferences and needs of each customer in alignment with enterprise performance objectives.